Parlee Taos

Task: Branding, Graphic Design, Photography

While Senior Designer at Parlee Cycles, I branded the 2024 Parlee Taos, a radical new gravel bike model, launched in the lineup of “Ready-to-Ride” Parlee bicycles.

I conceptualized the model logo, color scheme, placement of graphics and designed launch materials. This bike was a huge departure from what was considered the norm in gravel cycling, so I found it only fitting to have a bold launch color-way. A cool detail is that the fork fill pattern is the model logo, scaled up to fill the space.

Additionally, I photographed all accompanying studio and lifestyle photography.